Logo for ReWilde Clothing Store for Men + Women in Summerside, PEI


Clothing with Edge.

Open V-Back Jersey for Women in Black
Men's Button Down Shirt in Blue
Plus Size BodyCon Long Sleeve Dress in Red
Metal Crescent Shaped Tribal Necklace
Oversized Green Leather Clutch Purse
Extra Large Leather and Fringe Earrings


 FOR MEN + WOMEN in sizes XS - 3XL 

What is ReWilde?

It's Summerside's newest clothing boutique.

The one that believes everyone should have a healthy dose of personal flair.

And the one that's giving you permission to get back to your wild(er) side. 

Its not consignment, thrift, or just new-to-you.

It's all brand new, direct from designers and suppliers from Canada, the US + Europe.

Clothing comes in sizes XS-3X and pants in 1-13 for women + 28 - 42 for men. 

Items in each seasonal collection are specially chosen. And inventory is limited.

Meaning, you are getting exclusive access and probably won't find someone else rocking the same outfit as you at a special event. 

Why ReWilde?

Having been born and raised in NYC, danced/competed both nationally and internationally, and worked as a Counselor + Life Coach for 20+years for women, Ellen completely understands the importance of presentation, first impressions and the need to feel confident in your own skin.

And she definitely knows what it takes to have a standout personal style + get noticed.


If you believe you have no style, feel anything less than amazing in your clothes, want to level up your wardrobe, get some unique items or want something other than what everyone else already has...ReWilde will be your new go-to clothing store.


Hey, I'm Ellen.

A semi-retired Latin Dance Competitor, turned psychologist, turned wedding dress store owner, a Jeep Girl, a wine lover and a momma to three. 

And now the owner of a fabulous clothing boutique

in Summerside, PEI.

Originally from New York City, I used my street smarts, sass and feisty attitude to become a self made entrepreneur

for now three businesses.

I currently live in Prince Edward Island in Atlantic Canada, rocking my year round tan and entertaining everyone with my New York accent...

apparently, me saying"drawer" and "strawberries"

is hilarious. 

In my life, I've learned to follow my own personal hell-yea's and go with my own unique vibe + style. 

I've heard plenty that I'm too much woman...but ya, don't care because I'm definitely comfortable and enjoy more being wild, free + doing life on my terms. 

I like to shake my ass to rocking music.

I'll never turn down an invite for some muddy

off-roading in Luna, my blue Jeep.

And I totally believe NY Cheesecake is life...just saying.

Find me rocking the animal print frequently.

Ellen Velez owner of ReWilde selling body confident clothing in sizes XS - 3XL for both men and women


- says everyone.

featured in...

Innovation PEI
Named one of PEI's Most Influential Woman Entrepreneurs, 2021

Featured Woman in the Spotlight, Winter 2020

Greater Summerside Chamber of Commerce
New Business of the YEAR Nominee, 2019


Hospice PEI's Dancing with The Stars
Most Entertaining Performance 2019