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What is ReWilde?

It's Summerside's newest clothing boutique.

The one that believes everyone should have a healthy dose of personal flair.

And the one that's giving you permission to get back to your wild(er) side. 

It's both new + new-to-you clothing.

The brand new items are direct from designers and suppliers from Canada, the US + Europe.

And the consignment are specially selected high-quality items from local sources + Islander closets. 


Clothing comes in sizes XS-3X and pants in 1-13 for women + 28 - 42 for men. 

Items in each seasonal collection are specially chosen. And inventory is limited.

Meaning, you are getting exclusive access and probably won't find someone else rocking the same outfit as you at a special event. 

Why ReWilde?

Having been born and raised in NYC, danced/competed both nationally and internationally, and worked as a Counselor + Life Coach for 20+years for women, Ellen completely understands the importance of presentation, first impressions and the need to feel confident in your own skin.

And she definitely knows what it takes to have a standout personal style + get noticed.


If you believe you have no style, feel anything less than amazing in your clothes, want to level up your wardrobe, get some unique items or want something other than what everyone else already has...ReWilde will be your new go-to clothing store.

What Rewilde offers you.

An Amazing Selection.

Limited Quantities - we don't want everyone rocking the same looks, but this also means that we regularly get new items into the store. 

Our new items come from Local PEI, Canadian, American + European Designers - ones that aren't afraid to push the fashion envelope a bit...maybe a lot ;)

For Sizes XS-3XL, for both Men + Women. 

Shop Now.

Style Boxes.

Get your own "Best of the Best" items for the Season! A box of essential + standout pieces, pulled together exclusively for you.

These boxes will not be sold in-store and only available for purchase on the website in the months of January, April, July and October.
Stay tuned for when we launch our 1st January Style box!!

Get Notified when the next Style Box is Available.

Personal Styling.

Getting a Personal Stylist can be key to rocking your wardrobe. Through ICON, you will get your own ReWilde Stylist for THREE MONTHS and she will do a Personalized Style Consult, a Closet Clean Out, show you what clothing flatters your body, style + personality best and how to shop for items for work, play and any special events you have coming up!

ICON also comes with a complementary Style Guide as well as an unlimited access number to your Stylist for those random "what do I wear" questions.
And oh yeah, you also get a Lifetime 20% Off Discount Code.  

Find out more here.

Closet Edit.

If one of your main wardrobe issues is that your closet is unorganized or full of items you don't wear or don't fit, let a ReWilde Stylist help you out! We will show you what needs to stay, what needs to go, do a mini style consult and reorganize it all back in!

Book Your Closet Edit HERE.

Read this post in the meantime: How to Do your 2023 Closet Clean Out.

Style Guides.

A complete HOW-TO in what to wear for your shape, colors that flatter you, how to shop for your personality and more!

This Digital/Printable Guide will be available for purchase by mid-June 2023. Keep an eye out for more info posted on IG + FB.

Get Notified when more Style Guides are Available.

Private Shopping Parties.

Get the whole store for you + your friends! 

Try everything on, enjoy some Personal Styling + advice from our In-House Stylists and find some new items for your new Standout Wardrobe. 

The party is 100% free and even includes some light refreshments.

Everyone gets 20% off their purchase!

Book Your Private Party Here.

Confidence Workshops, Fashion Shows, Meet the Designer + More...
Home to About + Services

The Woman behind ReWilde

Hey, I'm Ellen.

A semi-retired Latin Dance Competitor, turned psychologist, turned wedding dress store owner, a Jeep Girl, a wine lover and a momma to three. 

And now the owner of a fabulous clothing boutique

in Summerside, PEI.

Originally from New York City, I used my street smarts, sass and feisty attitude to become a self made entrepreneur

for now three businesses.

I currently live in Prince Edward Island in Atlantic Canada, rocking my year round tan and entertaining everyone with my New York accent...

apparently, me saying"drawer" and "strawberries"

is hilarious. 

In my life, I've learned to follow my own personal hell-yea's and go with my own unique vibe + style. 

I've heard plenty that I'm too much woman...but ya, don't care because I'm definitely comfortable and enjoy more being wild, free + doing life on my terms. 

I like to shake my ass to rocking music.

I'll never turn down an invite for some muddy

off-roading in Luna, my blue Jeep.

And I totally believe NY Cheesecake is life...just saying.

Find me rocking the animal print frequently.


Ellen Velez owner of ReWilde selling body confident clothing in sizes XS - 3XL for both men and women

- says everyone.

Featured In...

Greater summerside chamber of commerce
New Business of the Year Nominee, 2023

Innovation PEI
Named one of PEI's Most Influential Woman Entrepreneurs, 2021

Featured Woman in the Spotlight, Winter 2020


Greater Summerside Chamber of Commerce
New Business of the YEAR Nominee, 2019


Hospice PEI's Dancing with The Stars
Most Entertaining Performance 2019


Confident, transformed men and women making bold steps + entrances while living, thriving + enjoying their best lives. 


“You are Your Own Statement Piece”.

My purpose is to ReWilde men + women through body-confident clothing, revamped presentation skills and an empowered mindset so that they level up their confidence, edge and daily strut.

Individuality. Boldness. Unconventionality.

Body Confidence. Women Empowerment. Cultural Pride. Wild & Creative Freedom. Entrepreneurship. The Shop Local Movement.
A Strong Business Community, especially here in Summerside, Prince Edward Island. 



Home to About Ellen
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